

Swift secluded herself from press attention and released her sixth studio album Reputation in November 2017, as an answer to the media attention surrounding her celebrity. Swift's mid-2016 dispute with rapper Kanye West, who released the single " Famous", led to an internet cancellation movement against Swift, in which she was labeled a "snake". During promotion of 1989, Swift was a target of tabloid gossip her "America's Sweetheart" reputation, a result of her wholesome, innocent image, was tarnished by the publicizing of her romantic relationships and disputes with other celebrities. Within a year of its release, 1989 sold over five million copies and confirmed Swift's status as a global pop star. On her synth-pop fifth studio album 1989 (2014), American singer-songwriter Taylor Swift changed her sound and image from country music to pop. The album won Favorite Pop/Rock Album at the American Music Awards of 2019, and its singles won four MTV Video Music Awards.īackground Swift wrote Lover channeling her recalibrated personal life while touring on her 2018 Reputation Stadium Tour. At the 62nd Annual Grammy Awards in 2020, Lover was nominated for Best Pop Vocal Album the title track was nominated for Song of the Year and "You Need to Calm Down" was nominated for Best Pop Solo Performance. The album sold a million units in its first week worldwide, tying her with Ayumi Hamasaki's Loveppears.Many publications included the album in their lists ranking the best albums of 2019. The album received positive reviews from music critics, who praised its emotional maturity and free-spirited sound, though some took issue with its disparate musical styles. It also topped the charts in Australia, Canada, Mexico, the UK, and elsewhere, and sold 3.2 million copies in 2019, becoming the year's best-selling studio album. Lover was Swift's sixth-consecutive album to debut at number one on the US Billboard 200. Four singles from the album-" Me!" featuring Brendon Urie of Panic! at the Disco, " You Need to Calm Down", " Lover" and " Cruel Summer"-charted in the top 10 of the US Billboard Hot 100. Swift also played City of Lover, a one-day concert in Paris, on September 9, 2019. Lover 's cover art and visual aesthetic feature bright pastel colors. Having avoided the press for Reputation, Swift embarked on an extensive promotional campaign for Lover through television shows, interviews, and magazine covers.

A few discuss political issues such as LGBT rights and feminism. They explore emotions such as infatuation, commitment, lust, and heartache. The songs incorporate eclectic styles ranging from country and folk to funk and bubblegum pop. Compared to the dark, heavy, hip hop-influenced tones of Reputation, Lover 's brighter electropop sound draws mostly from pop rock and synth-pop, with melodies characterized by atmospheric synthesizers, mid-tempo rhythms, and acoustic instruments. Swift conceived Lover as a "love letter to love", taking inspiration from her recalibrated personal life and newfound artistic freedom. Swift recorded Lover with producers Jack Antonoff, Joel Little, Louis Bell, and Frank Dukes from November 2018 to February 2019 following her Reputation Stadium Tour (2018) where she felt motivated by the fans, helping her recover her mental health after the controversies leading up to Reputation (2017).

It was released on Augthrough Republic Records, and is her first album after her departure from Big Machine Records, which resulted in a highly publicized dispute.

Lover is the seventh studio album by American singer-songwriter Taylor Swift.
